Video has become an increasingly powerful tool for internal communication, helping companies convey their stories in compelling ways. Understanding the different video styles, ranging from interviews and explainer videos to animation and live action, is crucial for selecting the most suitable format for your message. In this post, we'll examine five video styles that can effectively tell an internal story and discuss the benefits of each approach.
Interviews offer a unique opportunity for individuals to share their stories in their own words. These videos can feature employees, stakeholders, customers, or other key individuals with valuable insights. Interviews excel at sharing personal experiences and offering an intimate glimpse into your company's culture.
Explainer videos aim to simplify complex topics or processes in an engaging manner. They're well-suited for onboarding, showcasing product features, or introducing company initiatives. Explainer videos can take various forms, including whiteboard animation, motion graphics, and live action, depending on the content and intended audience.
Animation creates visually engaging and informative videos that can effectively illustrate complex concepts or processes or breathe life into a story with imaginative visuals. Employing characters and music, animation can also forge an emotional connection with viewers, enhancing the impact of your message.
Live-action videos showcase the real people and environments that shape a company. This format excels at sharing personal stories, highlighting company culture, or giving viewers a behind-the-scenes look at the workplace. Live-action videos can adopt a documentary style or take the form of a more traditional commercial.
Selecting the right video style depends on the story you want to tell and the audience you aim to reach. Each style has its strengths and weaknesses, so carefully consider your message, your target viewers, and your available resources. With thoughtful planning and execution, any of these five video styles can effectively convey your company's internal story.
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